Infiniti JX Forums banner
1 - 3 of 3 Posts

· Registered
1,029 Posts
Discussion Starter · #1 ·
Talking Infiniti with Shiro Nakamura, Nissan’s Chief Creative Officer Read more: htt

Just after the reveal of the Infiniti JX, the marques’s 3-row, 7-passenger, luxury crossover concept, I had the chance to sit down with Shiro Nakamura, Senior Vice President and Chief Creative Officer at Nissan/Infiniti for dinner and a conversation that covered a wide range of topics. We talked about everything from his latest JX concept to his love of architecture and jazz music (he’s an avid fan and practioner of the stand up bass) and what we can expect from Infiniti in the next few years. Here are a few of our conversational riffs and rim shots stitched together into a casual interview:

We came to dinner in QX56, Infiniti’s 3-row, 7- passenger SUV flagship. Why do another 3-row, 7-passenger crossover?

“For the US market. The US Market is our most popular market and has been asking for this kind of vehicle. To be honest, this type of vehicle is not my favorite to design. Every designer wants to work on something sporty – like a 2-door coupe…you know…balancing roominess and design. [The JX] is not the ultimate expression of emotion. But it is just a beginning – the look of things to come.”

So what is coming?

“We will soon be showing a new EV concept, as well as a small Infiniti car, and then, well, the next generation G.”

What is your favorite current Infiniti design?

“I like the FX. It is very expressive, very emotional. It is very curvy too, like a human body. Like a woman.”

On the near future of the brand:

“We will be very aggressive with Infiniti. We see much opportunity with Infiniti and much competition from brands like Audi. We need to expand by at least two or three times…we need to expand beyond America..”

To where?

Talking Infiniti with Shiro Nakamura, Nissans Chief Creative Officer image

“America is our biggest volume, but growth is stable…like this (while drawing his hand in a slow horizontal motion through the air). “We need to grow other markets – China, Russia, Middle-East – like this (this time slashing the air again in a fast, upward chop.)

To do this, don’t you need some sort of halo car – like the Essence Concept? Why isn’t that coming?

“Ah, you like it, yes? Believe me, I am personally working very very hard on it… You know, two years ago, here at Pebble, we brought the Essence Concept in conjunction with Louis Vuitton and a gentleman made an offer on the car – for $5 million dollars!”

Who was he?

“I don’t know! Just some rich guy!”

Let’s change gears a bit. Infiniti’s current advertising campaigns all utilize a brush stroke silhouette of the vehicles. Was this your idea?


So when you are designing a car, do you always start with a brush and ink?

“Not necessarily, but I always say, if you cannot draw your car by a few brush strokes, you have failed. The brush stroke – calligraphy – is very delicate.”

“Like the JX profile – it only needs 2 or 3 to be expressed. If you don’t have a clear idea in 2 or 3 lines, you don’t have focus. If you can’t express it in three strokes, you have to go back to work!”

Speaking of work, if you weren’t a designer of cars, what would you be designing – or doing..?


…and a professional jazz musician?


So who are your favorite jazz musicians?

“Overall, I like Miles Davis and Herbie Hancock – and Ron Carter on bass.”

Any particular era – the ‘Cool Jazz’ or Miles Davis’ Sketches of Spain?

“Later – after Sketches of Spain. The cool era was too cool. I liked the mid-60s…”

Check out more Infiniti JX Concept pictures in the gallery and stay tuned for the production version’s debut November 16 at the Los Angeles International Autoshow.

· Registered
199 Posts
quote taken from the article...

But it is just a beginning – the look of things to come.
If the Infiniti JX design is just the beginning, then im liking how Infiniti is thinking! I will be interested in seeing how the Infiniti vehicle line-up changes once the JX is released. I like the current design of the Infiniti G37, hopefully they don't kill the design on the next infiniti G coupe.

· Registered
1,029 Posts
Discussion Starter · #3 ·
The change from the g35 to the g37 wasn't the most accepted change in the automotive history. Some seem to like it others hate it. The change from the Nissan 350z to 370z however seems to be generally favored. I hope that infiniti comes out with attractive designs for all their future models.
1 - 3 of 3 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.