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By Allen Childs, Vancouver Sun

This year is the start of something big at Nissan with the announcement in May of our global business plan - Power 88 - which focuses on accelerating our growth across markets and segments over the next five years.

With a target of eight per cent global market share by the end of fiscal year 2016, the core of the plan is focused on enhancing the overall customer experience by continuing to bring innovative and exciting products to market. We will also significantly expand our dealer presence globally from 6,000 to 7,500 dealerships, which includes strategic growth of our Canadian dealership network. We will also continue to optimize our current dealer network to continue to offer best-in-class service and satisfaction.


Our extensive investment in new product will, on average, deliver an all-new vehicle somewhere around the world every six weeks for six years - resulting in a global portfolio of 66 vehicles. The Canadian lineup has already received its first all-new car under the new plan: the 2012 Nissan Versa Sedan. With the lowest MSRP of any new vehicle in Canada at $11,798*, the new Versa Sedan offers innovation within reach including exceptional fuel economy, sophisticated design, built on an all-new platform which is lighter and stronger and provides the best interior space of any vehicle in its segment.

Earlier this year, we introduced the Nissan NV full-size commercial van lineup, a brand-new market for Nissan in Canada. We spent more than five years listening to the needs of businesses and fleet managers, making this the most researched product in our history. The result is a lineup of vans offering innovative solutions to help businesses run better.

On the Infiniti side, the goal is to attract many more luxury buyers, as we expand our presence in more than 70 markets globally and increase our product range to at least 10 vehicles. We recently welcomed our first hybrid to the Infiniti lineup this spring, challenging everything luxury-sedan buyers ever thought about hybrids. Carrying the mantle of Infiniti's Inspired Performance, the Infiniti M35h strikes the perfect balance of power, luxury and efficiency, offering V-8 power and four-cylinder fuel efficiency.


Infiniti hybrid technology is just one element of our overarching sustainable mobility commitment. Nissan will continue to be the leader in zeroemission mobility led by the all-electric Nissan Leaf, which was recently named the 2011 World Car of the Year. In the coming years, many new vehicles will don the zero-emission badge, including an all-electric Nissan delivery van and a new all-electric Infiniti model.

More than 16,000 Canadians have signed up on our Nissan LEAF microsite ( to keep up to date on EV news, and our first allocation of 2011 Nissan LEAFs sold out in minutes. First consumer deliveries will start in October, so the time for zero-emission mobility is already here at Nissan.


Technology is a cornerstone of both the Nissan and Infiniti lineups - including Nissan's advanced Xtronic® CVT (continuously variable transmissions), blind spot intervention, lane departure warning, around-view monitor and advanced navigation.

Building on this, Power 88 will see us introduce 90 new, advanced technologies averaging 15 per year over the course of the plan. With our commitment to innovation for all, we'll continue to pursue opportunities to offer our leading technologies across our lineup, like the addition of the Around-View Monitor to the 2012 Nissan Rogue, a first for any vehicle in this segment in Canada.

Our willingness to challenge the limits of science and engineering to bring usable innovation is never better showcased than in our concept vehicles like the exhilarating ESFlow Concept, Nissan's electric sports car, and the Infiniti Etherea Concept, the compact performance luxury sedan. These concepts showcase some of the exciting designs and technologies that consumers can expect to see from Nissan in the future.


The next few years will see many of our best-selling vehicles fully redesigned, as well as exciting new additions to the Canadian lineup. The all-new Infiniti JX seven-passenger luxury crossover arrives next spring and will offer a fresh, bold alternative in the segment. We also just announced the addition of the 2013 Infiniti IPL G Convertible to the Infiniti Performance Line focused on total vehicle performance, including unique driving attributes and exclusive exterior and interior features.

At Nissan, we are excited and enthusiastic about the challenge of Power 88 and how this will impact our business and our customers. Canadians can expect to hear a lot more from Nissan and we're looking forward to having you along for the ride.

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I'm in for updates on these big changes for Infiniti and Nissan, especially about the 90 new, advanced technologies they plan to put forward.
This makes me wonder how crazy these advanced technology can get. I heard of self driving cars, and advanced crash avoidance systems, i wonder what's next.

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Nisssan has competition:
2013 Honda Fit EV Gets 123 Mile Range: 2011 LA Auto Show

The Honda Fit is going to be a strong competitor for Nissan in the EV range. Anxiously waiting for updates from Nissan.
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