Infinti is pointing their cross hairs squarely at the Japanese luxury crossover market, hoping that their new JX will be a hot seller capable of boosting the brand, but there could be an arduous road ahead.
Their biggest competition: the Acura MDX and Lexus RX crossovers are their brand`s top sellers, meaning Infiniti will have to pick a few pockets to put the JX in their aspired sales bracket.
“It will become our second-best-seller this year, right behind [the] G [lineup],” Infiniti’s North American vice president Ben Poore said to WardsAuto in an interview.
Despite their high sales ambitions, Infiniti isn’t undercutting the competition, at least not completely. Poore said they plan to start the JX at $41,400 including the destination fee. That means it starts off cheaper than the Acura MDX’s $43,815 tag and pricier than the Lexus RX for $39,950.
As far as specifics for those ambitions are concerned, Poore didn’t name any exact sales targets. Despite that, we know the company’s best-selling G coupe and sedan sold 58,246 total units last year.
That could be a tall order given that the brands current runner-up, the QX SUV, only sold 13,428 units last year. Maybe that’s why Poore is playing coy about actual figures. His statement could suggest a relatively low sales target or a tough push against the competition.
Given that last year Lexus and Acura sold 82,595 and 123,299 RXs and MDXs respectively, it would seem to be in Infiniti’s best interests not to irk the juggernauts, but instead to siphon off a sliver of tired customers from each when it goes on sale as a 2013 model this March.