Bringing together modern social media marketing and classic high-profile presentation, Infiniti and Cirque du Soleil collaborated in an one-of-a-kind, 11-minute live-streaming performance featuring incredible acrobatics and innovative engineering.
Now available on YouTube and Facebook, the performance, choreographed by Cirque du Soleil’s Special Events team, featured an Infiniti JX crossover suspended in the air with with nine acrobats.
“I am very proud that we were able to work so closely with Cirque du Soleil to create a truly inspired performance for our thousands of social media fans around the globe. There has already been an overwhelmingly positive response to the all-new Infiniti JX, and I am very honored to have been able to leverage our unique partnership with Cirque du Soleil to create, for our enthusiasts, something that, before today, seemed only imaginary,” Infiniti Canada director Wendy Durward said.
On sale this month, Infiniti’s full-size, seven-seat premium crossover aims to become the Japanese premium brand’s second best-seller, right behind the G sports sedan line-up. Competing against industry heavyweights like the Acura MDX and Lexus RX, the JX starts at $40,450 for the front-wheel drive model and $41,550 for the all-wheel drive. Packed with Infiniti’s latest tech features, the JX is available with the world’s first Backup Collision Intervention technology, an eight-inch touchscreen display with XM Nav Traffic, a 15-speaker Bose Cabin Surround sound system, and Infiniti Voice Recognition and Streaming Audio via Bluetooth. Learn more about the Infiniti JX from our car review here.
Check out the Cirque du Soleil/Infiniti JX collaborative performance after the break: